Su From So: Kannada Horror Comedy Sets Box Office Records and Heads to Amazon Prime Video

Su From So, a Kannada horror-comedy, has taken the box office by storm with a profit of over 1,000% on its original investment of Rs 4 crore. Written, directed, and headlined by JP Tuminadu, the film tells the story of a carefree young man whose life changes when villagers start believing he is possessed by a ghost. It will soon release on Amazon Prime Video.

Amazon's second quarter (Q2) 2025 financial results have been released, showcasing a robust performance driven by significant growth across various segments. The company reported net sales of $167.7 billion, a 13% increase from the previous year's $148.0 billion [1].

Key Financial Highlights

- Net Sales Growth: Amazon's net sales grew by 13% year-over-year, reaching $167.7 billion.
- North America Segment: Sales in the North America segment increased by 11% to $100.1 billion.
- International Segment: Sales in the international segment grew by 16% to $36.8 billion.
- AWS Sales: AWS sales increased by 17.5% to $30.9 billion, with an annualized revenue run rate of $123 billion.
- Operating Income: Worldwide operating income reached $19.2 billion, an increase of $1.7 billion from the high end of Amazon's guidance range.
- Advertising Revenue: Amazon's advertising revenue grew by 22% year-over-year.

Impact of Generative AI and Automation

Amazon's integration of generative AI and automation technologies has been a significant driver of its growth. The company has incorporated more generative AI tools into fulfillment, such as Alexa+ and AgentCore, which has improved overall efficiency [1]. Additionally, Amazon's new warehouse robot, Vulcan, has been deployed across its global fulfillment network, contributing to cost efficiencies and better customer experiences [1].

Prime Day Results

Amazon's Prime Day 2025 was the largest to date, with records set for sales, number of items sold, and Prime membership signups. Although specific metrics were not quantified, Amazon claims that Prime members saved billions during the event and achieved record sales and item counts for independent sellers [1].

Looking Ahead

Amazon is poised for continued growth, with plans to expand fast delivery to rural areas and invest more capital in chips, data centers, and power for generative AI. The company's strategic inventory placement and automation efforts are expected to drive further efficiency and cost savings [1].

References

[1] https://www.digitalcommerce360.com/article/amazon-sales/
[2] https://finance.yahoo.com/news/unlocking-q2-potential-suncor-energy-131509866.html