StubHub Aims to Leverage Dominant Resale Market Share, Launch Advertising Opportunities

Monday, Oct 13, 2025 2:18 pm ET1min read

StubHub Holdings is expected to accelerate revenue growth with its dominant resale market share, new Direct Issuance initiatives, and advertising opportunities. Bank of America analyst Justin Post initiated coverage with a Buy rating and a $25 price forecast, highlighting the company's potential to more than double EBITDA margins to 40% in the long term. The analyst also identifies three near-term catalysts, including the launch of advertising on the platform, new team partnership deals, and the upcoming U.S. World Cup.

StubHub Aims to Leverage Dominant Resale Market Share, Launch Advertising Opportunities

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