Struggling EV Maker Seeks Revival with Cryptocurrency Treasury Strategy

Faraday Future Intelligent Electric Inc. is betting on a cryptocurrency and blockchain integration to boost shareholder value. The company plans to invest up to $10 billion in a C10 index fund, composed of the top 10 cryptocurrencies by market capitalization, and launch an ETF to track the index. The move is seen as a desperate attempt to revive the company, which has struggled since its initial public offering value of $93,300.

Faraday Future Intelligent Electric Inc. (NASDAQ: FFAI) has announced a significant strategic shift by integrating cryptocurrency and blockchain technologies to boost shareholder value. The company aims to invest up to $10 billion in a C10 index fund, composed of the top 10 cryptocurrencies by market capitalization, and launch an ETF to track the index. This move is seen as an effort to revive the company, which has faced challenges since its initial public offering (IPO) value of $93,300.

The new strategy, dubbed the "EAI + Crypto" Dual-Flywheel & Dual-Bridge Ecosystem Strategy, combines Embodied AI (EAI) with the explosive growth of the crypto asset economy. The C10 Index, a market-cap-weighted basket of the world’s top 10 crypto assets (excluding stablecoins), was officially launched on August 16, 2025. The index will be tracked in real-time on FF.com and the FF App.

The C10 Treasury, targeting $500M to $1B in initial crypto asset purchases, will use an 80% passive, 20% active strategy. The treasury aims to provide sustainable returns, with staking yields estimated at 3%–5%, which can fund product innovation, potential stock buybacks, and further asset growth. Faraday Future is also exploring creating an ETF product based on the C10 Index.

The company plans to use dedicated financing exclusively for the purchase of crypto assets. The first phase of the new strategy targets up to $500M–$1B in crypto coin purchases, with an initial tranche of $30M to be initiated as early as next week, subject to securing necessary funding. From a mid- to long-term view, the strategy aims to reach tens of billions in size.

Faraday Future's Dual-Flywheel & Dual-Bridge Strategy positions the company as one of the first U.S.-listed public companies directly connecting real-world business operations with on-chain assets. The strategy is designed to enhance FF’s income statement, balance sheet, and cash flow, with on-chain assets serving as both reserves and flexible capital.

The company's crypto and EV businesses will be operated under separate legal and financial structures to promote risk isolation, operational independence, and asset transparency. Digital assets will be held by third-party custodians and will be fully verifiable on-chain.

California State Treasurer Fiona Ma expressed her endorsement of the company's new strategy, highlighting its potential to boost the economy, create high-quality jobs, attract top-tier investment, and advance sustainable development worldwide.

Faraday Future's move into the crypto market is a significant step, aiming to combine its expertise in AI mobility with the high-growth potential of cryptocurrencies. However, the strategy is not without risks, including the inherent volatility and regulatory uncertainty associated with cryptocurrency investments.

References:
[1] https://investors.ff.com/news-releases/news-release-details/faraday-future-launches-its-eai-crypto-dual-flywheel-dual-bridge