The strongest Mate ever is about to be released, and over 4,500 Huawei stores on the Meituan platform will "deliver first sales"

According to Huawei's official announcement, Huawei will hold a Huawei Mate brand festival on November 26 to release the "strongest Mate" Huawei Mate70 series, the new foldable phone Mate X6, the "strongest HarmonyOS tablet" MatePad Pro13.2-inch, Huawei FreeBuds Pro4 and Huawei WATCH D2, etc.

Except for the product highlights, "takeaway first sales" will become a new highlight in the sales channels. According to the relevant sources, with the release of new products, more than 4,500 Huawei authorized experience stores and Huawei smart life stores on the Meituan platform will launch new products at the same time and will launch new products according to the official sales rhythm. At that time, consumers in various places can order new Huawei mobile phones through takeaways, and receive new products from the nearest store in 30 minutes.

This is the first time for Huawei to launch new products on the takeaway platform. It is understood that Huawei's terminal and Meituan's flash purchase cooperation started in September 2023. In the past year and a half, the number of Huawei stores on the Meituan flash purchase platform has increased from more than 1,000 to 4,500. The platform has continuously launched corresponding promotional measures to cope with the trend of major consumer electronics brands increasing the first sales of new products in the instant retail. It is reported that Meituan will launch a buy a new mobile phone and send 12 months of god membership activities for Huawei Mate70 series, iPhone16, REDMI K80, OPPO Reno13, vivo S20, Honor300 and other major new products.

With the gradual habit of "takeaway buying mobile phones", the takeaway channel of instant retail has become an important sales battlefield for Huawei, Apple, Xiaomi and other leading consumer electronics brands. The white paper on the instant retail of consumer electronics industry released this year shows that the consumer electronics category has achieved rapid growth in the instant retail market in the past three years, with an annual compound growth rate of 68.5% expected from 2021 to 2026, and the scale of the instant retail of consumer electronics industry will exceed RMB100 billion in 2026. (CIS)