Strive Urges Intuit to Adopt Bitcoin as AI Safeguard

Strive Asset Management has urged financial software provider Intuit to incorporate Bitcoin into its corporate strategy. In a letter dated April 14, Strive CEO Matt Cole advised Intuit CEO Sasan Goodarzi to consider Bitcoin as a financial safeguard against the rapid advancements in artificial intelligence.

Cole highlighted that Intuit’s primary products, such as TurboTax and QuickBooks, are vulnerable to being replaced by emerging AI technologies. He suggested that Bitcoin could act as a financial reserve to safeguard the company during potential shifts in its core business. According to Cole, the cryptocurrency “could help secure long-term value and keep the company on stable ground as AI advances.”

Cole also mentioned that while Intuit has made strides in integrating AI internally, this may not be sufficient to counter industry changes. He wrote that having Bitcoin reserves would provide Intuit with “added flexibility in a market that’s changing faster than most expect.”

This push by Strive follows a similar campaign directed at video game retailer GameStop earlier this year. In February, Cole encouraged GameStop to use its cash reserves to purchase Bitcoin. GameStop acknowledged the letter in a regulatory filing and later raised $1.5 billion through a convertible debt sale, with a portion reportedly allocated to Bitcoin.

Cole believes that more companies need to take proactive measures to prepare for AI-related disruptions. He explained that Bitcoin is not just a store of value but also a strategic option that gives firms an edge during uncertain periods.

In addition to recommending Bitcoin, Strive criticized Intuit’s Mailchimp platform for its treatment of cryptocurrency-related accounts. Cole cited multiple instances where Mailchimp suspended users in the crypto space and urged Intuit to revise its content policy. He argued that such restrictions “may be blocking innovation” and suggested that Mailchimp’s current rules were shaped during a time when the legal environment for digital assets was unclear. With recent changes in federal policy, he suggested it is time for Intuit to review and update its approach.

Mailchimp’s terms allow for limited crypto-related content, as long as the sender is not directly promoting or selling digital assets. However, businesses involved in crypto often face challenges using the service due to restrictions around tokens and blockchain projects.

Strive pointed to what it sees as a more crypto-friendly climate under the current administration. Cole said that given the changes in Washington, there is now an opportunity to support digital finance more openly. He said revising Mailchimp’s stance “would show leadership in a growing sector and reflect the market as it stands today.”

Intuit has not issued a response to the letter or commented on potential changes to its policy or financial strategy.