Strive Funds Announces $700M Bitcoin Investment Post-Listing

Strive Funds plans to invest $700 million in Bitcoin after its public listing, boosting institutional adoption globally and influencing financial markets significantly. The move is expected to enhance trust in digital assets, potentially stimulating market liquidity and impacting broader investment trends.

Strive Funds, a U.S. asset manager, has announced plans to invest $700 million in Bitcoin following its anticipated public listing. This significant move is expected to boost institutional adoption of cryptocurrencies globally and influence financial markets significantly. The investment underscores growing confidence in Bitcoin's long-term value and its role in diversified investment portfolios.

The potential Bitcoin purchase, contingent on Strive's merger with Asset Entities (ASST), is a strategic move that could signal a new wave of institutional adoption. The merger, which would enable Strive to list on the Nasdaq stock exchange, is crucial for the company to proceed with the Bitcoin acquisition. Strive's CEO, Matt Cole, emphasized the urgency of the shareholder vote, with the deadline for ASST shareholders to approve the merger being September 9.

A successful Bitcoin purchase by Strive could send powerful ripples through the cryptocurrency market. Firstly, it would reinforce the narrative of increasing institutional interest and legitimization of digital assets. Such a large-scale investment from an asset manager like Strive often encourages other traditional firms to explore similar ventures, thereby expanding the market’s reach. Moreover, a Nasdaq listing for Strive, fueled by this strategic move, could bring new investors into the crypto space indirectly. It signals maturity and stability for the digital asset class.

The regulatory environment has been a key factor in the growth of institutional crypto adoption. Recent regulatory reforms, including the repeal of SAB 121 and the introduction of SAB 122 in the U.S., have enabled institutions to integrate digital assets into their portfolios with greater confidence. Globally, the EU's MiCAR and Japan's 2026 reforms have added layers of stability, attracting institutional capital and fostering cross-border innovation.

Institutions have adopted risk-rebalance models, hedging with crypto derivatives, and prioritizing blockchain infrastructure, stablecoins, and compliant ETFs. The 60/30/10 core-satellite model, which allocates 60% to traditional assets, 30% to crypto, and 10% to alternative assets, has gained traction. High-conviction strategies now prioritize blockchain infrastructure providers, stablecoin projects, and compliance technology firms.

Despite progress, regulatory turbulence persists. The U.S. Department of Labor's guidance on including crypto in ERISA retirement accounts and ongoing CAMT/wash sale rule adjustments present challenges. However, the potential Bitcoin purchase by Strive could serve as a powerful case study, demonstrating how traditional finance can thoughtfully integrate digital assets.

Strive's potential $700 million Bitcoin purchase marks a significant moment for both the company and the broader crypto ecosystem. The upcoming shareholder vote is not merely a procedural step; it’s a decision that could unlock substantial growth for Strive and further solidify Bitcoin’s position as a critical asset in institutional portfolios. The crypto community eagerly awaits the outcome, understanding that such moves pave the way for wider adoption and innovation.

References:
[1] https://bitcoinworld.co.in/strive-bitcoin-purchase-merger/
[2] https://www.ainvest.com/news/regulatory-clarity-institutional-rebalancing-2025-2026-crypto-policy-shifts-reshape-digital-asset-markets-2508/