Strive CEO Urges Meta to Add Bitcoin to Balance Sheet

Strive CEO Matt Cole, during the Bitcoin 2025 conference, made a public call to Meta CEO Mark Zuckerberg, urging him to add Bitcoin to the company's balance sheet. This move comes as part of a broader strategy by Strive to enhance Bitcoin returns through its "excess Bitcoin return" strategy portfolio.

Strive, an asset management company, recently completed a $750 million private equity financing round. The funds raised will be used to acquire biotech companies, distressed Bitcoin claims, and discounted structured Bitcoin credit products. The goal is to build a robust Bitcoin reserve treasury, which will be detailed further at the Bitcoin 2025 conference in Las Vegas.

Matt Cole's call to Zuckerberg is significant as it highlights the growing interest in Bitcoin among major corporations. By urging Meta to add Bitcoin to its balance sheet, Cole is advocating for a more mainstream acceptance of cryptocurrencies as a viable asset class. This move could potentially influence other tech giants to follow suit, further integrating Bitcoin into the corporate financial landscape.

Strive's strategy of deploying the "excess Bitcoin return" portfolio is aimed at maximizing returns on Bitcoin investments. This approach involves acquiring assets that are undervalued or distressed, thereby increasing the overall value of the Bitcoin holdings. The company's focus on biotech companies and structured credit products indicates a diversified investment strategy that seeks to capitalize on various market opportunities.

The Bitcoin 2025 conference, where Cole made his call, is a significant event in the cryptocurrency community. It brings together industry experts, investors, and enthusiasts to discuss the future of Bitcoin and its potential impact on global finance. The conference provides a platform for thought leaders to share their insights and strategies, fostering innovation and collaboration within the industry.

Cole's public call to Zuckerberg underscores the increasing importance of Bitcoin in the corporate world. As more companies recognize the potential of cryptocurrencies, the demand for Bitcoin as a reserve asset is likely to grow. This trend could lead to greater adoption and integration of Bitcoin into traditional financial systems, further solidifying its position as a valuable asset class.