Strive Asset Management Adopts Bitcoin as Treasury Reserve Asset

Strive Asset Management has taken a significant step by adopting Bitcoin as a treasury reserve asset, reflecting a notable shift in corporate treasury strategies. This move comes as the firm pushes other companies, including GameStop, to consider similar actions, highlighting the growing trend of Bitcoin adoption in mainstream finance. CEO Matt Cole emphasized that the firm's approach aims to build a sustainable Bitcoin reserve without diluting shareholder value.

Strive Asset Management's innovative strategy involves transforming into a Bitcoin treasury company through a merger with Asset Entities. This merger will allow the firm to list on the Nasdaq while building what management describes as a “Bitcoin war chest.” The goal is to acquire Bitcoin in a way that minimizes dilution for common shareholders. The merger with Asset Entities, a tech firm specializing in social media marketing, indicates a notable shift towards cryptocurrency. Strive’s new entity will offer accredited investors the opportunity to exchange Bitcoin for shares, a move touted as the first of its kind. This allocation is set to be tax-free under Section 351 of the U.S. tax code, revealing Strive’s unique positioning in the market.

Strive’s acquisition strategy is reminiscent of MicroStrategy, a pioneer in Bitcoin investments. MicroStrategy has built a substantial stockpile of approximately 555,500 Bitcoin, valued around $52 billion, primarily through the issuance of convertible debt and common shares. During the Strategy World 2025 conference, CEO Matt Cole praised MicroStrategy’s Michael Saylor for his innovative approach, emphasizing that it’s vital to add value rather than dilute shareholder equity.

Founded in 2022, Strive manages about $2 billion in assets. The firm intends to simplify Bitcoin integration into the “standard portfolios of everyday Americans,” furthering its mission to normalize cryptocurrency in investment. In a discussion, Cole noted that less than 1% of public companies have adopted Bitcoin as a treasury reserve. “It really is staggering how early we are in this movement,” he remarked, emphasizing the enormous potential for growth.

Strive Asset Management’s bold adoption of Bitcoin as a treasury reserve asset exemplifies a transformative trend in corporate finance. By merging with Asset Entities, the firm not only positions itself for future growth but also sets a precedent for others in the industry to follow. As the landscape evolves, the critical adoption of Bitcoin by more companies could reshape traditional treasury practices, making it crucial for stakeholders to stay informed and proactive in this developing field.