Strive and Asset Entities Merge to Create $1.5 Billion Public Bitcoin Treasury Company

Wednesday, Sep 10, 2025 4:38 am ET1min read
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Asset Entities Inc. (ASST) shareholders approved a reverse merger with Vivek Ramaswamy-backed Strive Enterprises, creating a public Bitcoin treasury company with potential $1.5 billion in funding. The combined company will retain the ASST ticker on Nasdaq under the Strive name, with Matt Cole as CEO and chairman. The merger requires Nasdaq listing application clearance before closing.

Asset Entities Inc. (ASST) shareholders have approved a reverse merger with Vivek Ramaswamy-backed Strive Enterprises, creating a public Bitcoin treasury company with potential $1.5 billion in funding. The combined entity will retain the ASST ticker on Nasdaq under the Strive name, with Matt Cole as CEO and chairman. The merger requires Nasdaq listing application clearance before closing.

The merger received strong shareholder support from Asset Entities on Monday, following Strive shareholders’ approval on September 4. The combined company aims to fund its Bitcoin purchases through a $750 million Private Investment in Public Equity (PIPE) and up to $750 million from warrant exercises, totaling $1.5 billion. This capital will be used to acquire approximately 13,450 Bitcoin, positioning the new company among the top 10 corporate Bitcoin holders.

Matt Cole, CEO of Strive Asset Management, will lead the combined company as CEO and chairman. Arshia Sarkhani, president and CEO of Asset Entities, will transition to chief marketing officer and join the board of directors. The merger is expected to close once Nasdaq clears the company’s listing application.

The reverse merger structure allows Strive to minimize speculative dilution and gain access to public markets through established channels. This strategy positions Strive to compete with established players in the cryptocurrency treasury space. The merger also aligns with the growing trend of public companies accumulating Bitcoin as part of their corporate treasury strategies.

The merger will not impact the ongoing operations of Asset Entities, which will continue to provide social media marketing services under the Strive, Inc. umbrella. The combined entity aims to leverage its Bitcoin holdings to generate alpha and outperform the cryptocurrency market through leveraged beta strategies.

The approval of the merger by shareholders marks a significant step in the creation of Strive, Inc., a public Bitcoin treasury company. Investors should closely follow Nasdaq listing updates, PIPE terms, and any developments related to Mt. Gox claims for further details on the merger's execution.

References:
Asset Entities’ Merger With Strive Could Build $1.5 Billion Bitcoin Treasury as Shares Rally[1] https://en.coinotag.com/asset-entities-merger-with-strive-could-build-1-5-billion-bitcoin-treasury-as-shares-rally/
Vivek Ramaswamy-Backed Strive, Asset Entities Get ...[2] https://www.benzinga.com/crypto/cryptocurrency/25/09/47588797/vivek-ramaswamy-backed-strive-asset-entities-get-shareholder-approval-to-merge-launch-1-5-billion-public-bitcoin-treasury-company
Asset Entities jumps as shareholders approve merger with Strive Enterprises[3] https://seekingalpha.com/news/4493595-asset-entities-jumps-as-shareholders-approve-merger-with-strive-enterprises

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