Streaming Giants Enter the Sports Arena

Sunday, Aug 10, 2025 7:31 pm ET1min read

Sports leagues are increasingly turning to tech companies like Apple, Amazon, and Netflix to inflate their media rights fees as traditional partners like broadcast and cable networks shrink. The leagues have sought larger paydays by dividing rights among a wider pool of bidders, and tech companies have the dry powder to make significant investments. This shift is hastening the demise of cable and satellite businesses, as streaming services become the new norm for live sports viewing.

Streaming Giants Enter the Sports Arena

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