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MicroStrategy, now rebranded as Strategy, reported a net loss of $670.8 million in the fourth quarter, despite adding 218,887 Bitcoin to its holdings. The company's revenue fell by 3% year-on-year to $120.7 million, missing analyst estimates by about $2 million. Expenses for the quarter rose nearly 700% year-on-year to $1.1 billion as Strategy executed its "21/21 Plan" to buy more Bitcoin.
Strategy has already completed $20 billion of its $42 billion capital plan, funding its Bitcoin buying spree through senior convertible notes and debt. CEO Phong Le stated that the company is "significantly ahead" of its initial timeline and is "well-positioned to further enhance shareholder value." With 471,107 Bitcoin worth over $45 billion, Strategy holds the largest Bitcoin portfolio of any corporation worldwide.
Strategy introduced new key performance indicators (KPIs) to better reflect the health of its balance sheet. The "BTC Yield" represents the percentage change ratio between its Bitcoin and its Assumed Diluted Shares Outstanding, reaching 74.3% in 2024. The firm also introduced the "BTC Gain" and "BTC $ Gain" metrics to better reflect the number of Bitcoin and its dollar value at the beginning of a period multiplied by the BTC Yield for such period.
On February 5, Strategy rebranded from MicroStrategy, incorporating the Bitcoin symbol into its official logo. The rebranding reflects the company's overwhelming focus on Bitcoin. Michael Saylor, the company's executive chairman, teased the rebrand on social media before announcing the change. He claimed that the new brand, "Strategy," represents a simplification of the company name to its most important, strategic core.
Earlier this week, Strategy stopped its 12-week streak of Bitcoin purchases. However, the firm's new logo makes its Bitcoin commitment extremely clear. According to the firm's latest financial results, Q4 2024 was its largest-ever Bitcoin acquisition quarter, with over $20 billion worth of BTC purchased. Under the new brand 'Strategy', the company aims to achieve an annual BTC gain of $10 billion in 2025.
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