Strategy Plans Bitcoin Purchase Amid Market Turbulence, 24% Gain

Strategy, co-founded by Michael Saylor, has indicated its intention to purchase more Bitcoin following a nearly two-week hiatus in acquisitions. This decision comes at a time when global markets are experiencing significant turbulence due to macroeconomic uncertainties. Saylor's strategy of buying during market dips aligns with a broader trend among investors who view lower prices as an opportunity to increase their holdings and potentially benefit from future price appreciation.

The company's most recent acquisition of 22,048 Bitcoin on March 31 brought its total holdings to 528,185 BTC. According to SaylorTracker, Strategy's Bitcoin investment has increased by approximately 24%, representing over $8.6 billion in unrealized gains. This move underscores Strategy's long-term investment thesis, which positions Bitcoin as a store of value and a hedge against inflation. By acquiring more Bitcoin during market downturns, Strategy aims to capitalize on the potential for significant price increases in the future, a strategy consistent with the company's history of making strategic investments in Bitcoin, even during periods of market turbulence.

The macroeconomic environment has been particularly challenging, with factors such as trade tensions, geopolitical risks, and monetary policy changes contributing to market volatility. Despite these headwinds, Saylor remains optimistic about the long-term prospects of Bitcoin. He has previously stated that the digital currency has the potential to become a dominant asset class, rivaling traditional safe-haven assets like gold. The current macroeconomic uncertainty from the ongoing trade tensions between the United States and China has negatively impacted risk-on assets across the board. Stock markets wiped away trillions in shareholder value in response to sweeping tariff orders, and crypto markets also experienced a deep sell-off. By comparison, Bitcoin is only down roughly 22% from its peak of over $109,000 in January 2025 and is currently rangebound, trading around the $84,000 level. The price of Bitcoin remained relatively stable amid a $5 trillion sell-off in the stock market, lending credence to Bitcoin's use case as a store-of-value asset as opposed to a risk-on investment.

Strategy's decision to buy the dip also underscores the company's confidence in the resilience of the Bitcoin network and its underlying technology. Despite short-term price fluctuations, the fundamentals of Bitcoin remain strong, with a growing number of institutional investors and corporations adopting the digital currency as part of their investment portfolios. Speaking with Cointelegraph at Paris Blockchain Week 2025, Cypherpunk and CEO of digital asset infrastructure company Blockstream, Adam Back said the macroeconomic pressures from a prolonged trade war would make Bitcoin an increasingly attractive store of value. Back forecasted inflation to surge to 10-15% in the next decade, making real investment returns on traditional asset classes such as stocks and real estate incredibly difficult for market participants. "There is a real prospect of Bitcoin competing with gold and then starting to take some of the gold use cases,” Back told Cointelegraph managing editor Gareth Jenkinson.

In summary, Strategy's plan to acquire more Bitcoin amidst macroeconomic turmoil reflects a strategic investment approach that seeks to capitalize on market downturns and position the company for long-term growth. By continuing to invest in Bitcoin, Strategy demonstrates its commitment to the digital currency and its potential to become a dominant asset class in the global economy.