Strategy's modest bitcoin purchase valued at $18M.
ByAinvest
Monday, Aug 11, 2025 9:16 am ET1min read
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Crypto.com has been selected as the exclusive Bitcoin custodian, prime execution agent, and liquidity provider for the ETF, while Yorkville America Digital will serve as the ETF's sponsor. The launch is contingent on both the effectiveness of the Registration Statement and approval of a Form 19b-4 filing with the SEC. This development aligns with the company's previously mentioned "Bitcoin treasury strategy" and the build-out of its Truth.Fi FinTech brand [1].
The Bitcoin ETF filing indicates Trump Media is executing on its stated diversification strategy into financial services, though revenue impact remains speculative until the product launches and attracts assets. For investors, this represents a meaningful expansion of the company's potential market opportunity beyond its original social media focus [1].
Meanwhile, Bitcoin prices surged past the crucial $122,000 mark in early trading on Monday, coming within striking distance of its record high hit last month, as investors piled into the most valued cryptocurrency [2]. This climb is being supported by steady institutional inflows into corporate treasuries, U.S. spot ETFs, and a shift in sentiment following new U.S. tariffs on imported gold bars. Retail sentiment on Stocktwits about Bitcoin was in the ‘neutral’ territory at the time of writing [2].
Strategy, a fintech company, purchased 155 bitcoin for $18M between August 4 and 10. The average price per coin was $116.4K. This modest weekly purchase is significant given the value of the investment [3].
References:
[1] https://www.stocktitan.net/news/DJT/trump-media-files-amended-registration-statement-for-bitcoin-mh8owyne7c8n.html
[2] https://stocktwits.com/news-articles/markets/cryptocurrency/bitcoin-climbs-over-122-000-again-ether-at-4-year-highs-what-s-driving-the-crypto-rally/chruq1jRdIf
[3] https://www.stocktitan.net/news/DJT/trump-media-expands-into-cryptocurrency-with-bitcoin-etf-filing
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Strategy, a fintech company, purchased 155 bitcoin for $18M between August 4 and 10. The average price per coin was $116.4K. This modest weekly purchase is significant given the value of the investment.
Trump Media (NASDAQ, NYSE Texas: DJT) has filed an amended registration statement with the SEC for its Truth Social Bitcoin ETF. This strategic move positions the company within the growing cryptocurrency ETF sector, potentially creating a new revenue stream separate from its Truth Social platform and Truth+ streaming service. The ETF, which will directly hold bitcoin and track its price performance, will be listed on NYSE Arca under the ticker B.T. upon regulatory approval [1].Crypto.com has been selected as the exclusive Bitcoin custodian, prime execution agent, and liquidity provider for the ETF, while Yorkville America Digital will serve as the ETF's sponsor. The launch is contingent on both the effectiveness of the Registration Statement and approval of a Form 19b-4 filing with the SEC. This development aligns with the company's previously mentioned "Bitcoin treasury strategy" and the build-out of its Truth.Fi FinTech brand [1].
The Bitcoin ETF filing indicates Trump Media is executing on its stated diversification strategy into financial services, though revenue impact remains speculative until the product launches and attracts assets. For investors, this represents a meaningful expansion of the company's potential market opportunity beyond its original social media focus [1].
Meanwhile, Bitcoin prices surged past the crucial $122,000 mark in early trading on Monday, coming within striking distance of its record high hit last month, as investors piled into the most valued cryptocurrency [2]. This climb is being supported by steady institutional inflows into corporate treasuries, U.S. spot ETFs, and a shift in sentiment following new U.S. tariffs on imported gold bars. Retail sentiment on Stocktwits about Bitcoin was in the ‘neutral’ territory at the time of writing [2].
Strategy, a fintech company, purchased 155 bitcoin for $18M between August 4 and 10. The average price per coin was $116.4K. This modest weekly purchase is significant given the value of the investment [3].
References:
[1] https://www.stocktitan.net/news/DJT/trump-media-files-amended-registration-statement-for-bitcoin-mh8owyne7c8n.html
[2] https://stocktwits.com/news-articles/markets/cryptocurrency/bitcoin-climbs-over-122-000-again-ether-at-4-year-highs-what-s-driving-the-crypto-rally/chruq1jRdIf
[3] https://www.stocktitan.net/news/DJT/trump-media-expands-into-cryptocurrency-with-bitcoin-etf-filing
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