Strategy Launches Third Bitcoin-Backed Stock $STRD on Nasdaq Raising $979.7 Million

Strategy, under the leadership of Executive Chairman Michael Saylor, has launched its third Bitcoin-backed preferred stock, $STRD, on the Nasdaq. The stock began trading on June 11, 2025, with an initial offering of 11.76 million shares priced at $85 each, aiming to raise approximately $979.7 million. This move allows investors to gain fixed income secured by Bitcoin, providing a stable investment option in volatile markets. Strategy's extensive Bitcoin reserve, nearing 600,000 BTC, secures these fixed-income securities, demonstrating the company's commitment to integrating traditional finance with digital assets.

This launch signifies Strategy's transformation from a business software provider to a Bitcoin-centric asset management firm. The proceeds from the share issuance will be used for further Bitcoin acquisitions and operational support, reinforcing the company's position in the crypto market. The positive market reaction to this development is evident, with Strategy's main stock, MSTR, rising 26% in 2025. This has sparked increased interest in Bitcoin-related equities, with institutional investors closely monitoring the ongoing developments.

Strategy's Bitcoin-backed stock launch on Nasdaq is a significant milestone, bridging the gap between digital and traditional finance. This move reflects a growing trend of integrating crypto-backed financial instruments into established markets, enhancing investor confidence in digital currencies. By offering a familiar fixed-income vehicle, Strategy may inspire more companies to explore cryptocurrency-secured securities, potentially driving regulatory discussions and innovation within traditional markets.

According to the analyst's forecast, Strategy's Bitcoin-backed stocks could stimulate broader adoption of digital assets within traditional investment portfolios. This development underscores the increasing acceptance and legitimacy of Bitcoin as an asset class, as well as the growing demand for investment products that combine the benefits of both traditional and digital assets. The debut of $STRD on Nasdaq marks a notable step in the evolution of the financial landscape, offering investors a new avenue to participate in the growing Bitcoin market.