Strategy to Host 'Enterprise Bitcoin Conference' on February 24–25 as BTC Price Volatility Continues

Strategy Inc. will host the 'Enterprise Bitcoin Conference' on February 24–25, 2026, in a bid to advance Bitcoin adoption and discuss its role in enterprise financial services. The event follows continued volatility in Bitcoin prices, which has impacted Strategy's balance sheet and the broader sector of Bitcoin treasury companies.

In the fourth quarter of 2025, Strategy reported a $17.44 billion unrealized loss on its Bitcoin holdings, driven by the asset's sharp price decline. The company, which holds the largest corporate Bitcoin stockpile, now faces questions about the sustainability of its Bitcoin-focused business model.

Bitcoin treasury companies, collectively holding over 1 million BTC, are under pressure as 40% of the top 100 firms trade below the value of their BTC holdings. This has triggered concerns about forced selling, valuation losses, and the need for tighter risk controls in the sector.

Why Did This Happen?

The decline in Bitcoin's price in late 2025 led to significant unrealized losses for Strategy and other firms using similar treasury models. Strategy's shares dropped nearly 47.5% in 2025, and its enterprise value neared the value of its Bitcoin holdings. This reflects a broader trend of reduced investor confidence in Bitcoin treasury strategies as prices remain volatile.

Index changes and regulatory scrutiny have also raised concerns about the stability of the sector. Companies are now more exposed to market fluctuations, with some reevaluating their BTC allocation strategies.

How Did Markets React?

Strategy's shares rose by 3.88% in pre-market trading on January 4, 2026, following the announcement of a new Bitcoin purchase worth $116 million. The company acquired 1,283 BTC at an average price of around $90,000, bringing total holdings to 673,783 BTC. Despite this, the stock remains down over 58% in the past year.

Public companies have accumulated 5.21% of the total Bitcoin supply, with Strategy leading the way. However, the sharp mNAV decline and the growing discount to net asset value have led to skepticism about the long-term viability of the model.

What Are Analysts Watching Next?

Investors are closely monitoring Strategy's upcoming Bitcoin Conference for insights into its 2026 strategy. The event may provide clarity on how the company plans to navigate ongoing price volatility and attract new institutional interest in Bitcoin.

Analysts are also watching for regulatory changes and market responses to Bitcoin treasury firms. With Bitcoin still below its October 2025 high, the sector's ability to maintain investor confidence and adapt to shifting conditions will be key in the coming months.

The Bitcoin Conference could also highlight broader industry trends, including decentralized finance (DeFi) developments and alternative uses for Bitcoin beyond treasury strategies. As the market evolves, companies like Strategy will need to demonstrate how their approach remains competitive and sustainable.