Strategy Expands Bitcoin Holdings by 4,980 BTC for $531.9 Million

Strategy, the Virginia-based software firm, has significantly expanded its Bitcoin holdings by acquiring 4,980 BTC for approximately $531.9 million. This purchase, made between June 23 and 29, was conducted at an average price of $106,801 per token. The acquisition brings Strategy's total Bitcoin holdings to 597,325 BTC, valued at around $64 billion based on the current market price of approximately $107,328 per Bitcoin. The average purchase price of the company’s total BTC position now stands at $70,982.

This latest purchase follows a pattern of aggressive Bitcoin accumulation by Strategy, which began in August 2020 with an initial purchase of 21,454 BTC. The company now owns over 2.8% of Bitcoin’s total 21 million supply. The success of Strategy's Bitcoin strategy has inspired other companies to adopt similar approaches. Metaplanet, for instance, has become the world’s fifth-largest corporate holder of Bitcoin following its hyper-accumulation strategy. The Tokyo-listed company aims to accumulate 210,000 BTC by 2027, or 1% of the total supply, through its ambitious ‘555 Million Plan’.

Other companies like Trump Media, Twenty One, GameStop, and Semler Scientific have also adopted the Bitcoin acquisition model pioneered by Strategy. This trend highlights the growing acceptance of Bitcoin as a viable asset for corporate treasuries. Strategy's co-founder and executive chairman, Michael Saylor, has been a vocal advocate for Bitcoin, describing it as a "monetary virus" and an "ideology" that will transform the monetary system and financial markets. He has forecasted that Bitcoin could be worth $21 million in 21 years, emphasizing the long-term potential of the asset.

The latest BTC acquisition was funded through a combination of proceeds from the STRD issuance and an at-the-market (ATM) share sale program, which included sales of its preferred stock classes, STRK and STRF. This funding strategy allows Strategy to continue its aggressive Bitcoin accumulation despite lackluster crypto prices. The company has achieved a Bitcoin yield of 19.7% year-to-date in 2025, underscoring the profitability of its Bitcoin strategy. Strategy's commitment to Bitcoin as a key component of its treasury strategy is evident in its continued efforts to raise additional funds through the issuance of debt in the form of convertible senior notes.

Strategy's strategic approach to managing its Bitcoin holdings is further highlighted by its recent transfer of 7,383 BTC, worth almost $800 million, to three different wallets. This transaction was not a sale but a transfer to more secure wallets, as confirmed by analytics. Strategy has only sold BTC once, in December 2022, when it sold 704 Bitcoins and immediately repurchased 810 BTC two days later. This move underscores the company's commitment to holding onto its Bitcoin assets and ensuring their security.