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Michael Saylor, the co-founder and Executive Chairman of Strategy, has announced a significant expansion of the company's Bitcoin (BTC) purchasing plan. The firm, formerly known as
, has doubled its capital raising target to $84 billion, with the intention of using these funds to acquire more Bitcoin. This ambitious plan was revealed on the social media platform X, where Saylor detailed the firm's new strategy.Strategy's updated plan involves raising $42 billion in equity and $42 billion in fixed income to purchase Bitcoin. The firm aims to achieve a Bitcoin yield of 25% and a dollar gain target of $15 billion by 2025, up from its previous targets of 15% and $10 billion, respectively. This aggressive strategy is part of Strategy's broader investment approach, which focuses on maximizing returns for shareholders through Bitcoin investments.
Currently, Strategy holds 553,555 BTC, valued at approximately $53 billion, which represents over 2.6% of the total Bitcoin supply. The firm has been actively acquiring Bitcoin, with significant purchases made in recent months, including a $1.42 billion acquisition on April 28th. Strategy's latest move involves purchasing an additional 22,000 BTC for approximately $1.92 billion, at an average price of $87,273 per coin. This acquisition brings Strategy's total Bitcoin holdings to 553,555 BTC, purchased for a total of $37.9 billion.
Strategy's Bitcoin strategy has been driven by its belief in the long-term value of Bitcoin as a store of value and a hedge against inflation. The company's aggressive Bitcoin acquisition strategy has been successful so far, with Strategy reporting a 13.7% yield on its Bitcoin investments for the year 2025. This yield has been driven by the appreciation in the value of Bitcoin, as well as the company's ability to acquire Bitcoin at favorable prices. Strategy's Bitcoin holdings have appreciated in value by $5.8 billion so far this year, passing half of its previous $10 billion gain target, which has now been increased to $15 billion.
Strategy's aggressive Bitcoin accumulation has drawn mixed reactions from the crypto community. Veteran pseudonymous crypto trader The Flow Horse expressed concerns about the concentrated position that Strategy holds in Bitcoin, stating that it is arguably the largest concentrated position in any globally traded asset by a private company or individual. Despite the mixed reactions, Strategy remains committed to its Bitcoin strategy, believing in the long-term value and potential of the digital asset.

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