Strategy Doubles Down on Bitcoin, Buys $742M Worth Despite Q4 Losses

Strategy, the business intelligence firm, has allocated an additional $742.4 million to Bitcoin (BTC) following its rebranding and a share issuance through its at-the-market stock program. According to a filing with the U.S. Securities and Exchange Commission, the company acquired 7,633 BTC for an average spot price of $97,255, increasing its total Bitcoin holdings to 478,740 tokens, valued at over $46 billion.

This purchase marks the first time Strategy has bought Bitcoin since its rebranding from MicroStrategy. The company, led by BTC advocate Michael Saylor, removed "Micro" from its name last week to streamline operations and reinforce its identity as the world's largest corporate Bitcoin holder. Saylor's business also introduced a Bitcoin-themed orange logo, reaffirming its "21/21" vision, which aims to add $42 billion worth of BTC to its balance sheet by late 2027.

Strategy's first BTC purchase since the rebrand comes despite losses disclosed in last week's Q4 earnings call. During the final quarter of last year, Saylor's corporation reported BTC-related impairment losses totaling $670 million. However, shareholders have supported Saylor's plans to increase BTC holdings. A vote approved a 30-fold increase in the number of shares offered through Strategy's ATM program.

Since 2020, Strategy has spent $31.1 billion on its BTC acquisition plan. The company's latest purchase brings its total Bitcoin holdings to 478,740 tokens, acquired for approximately $31.1 billion at an average price of $65,033 per bitcoin. The recent acquisition has resulted in a BTC yield of 4.1% YTD 2025.