Strategy Buys 4,225 BTC for $472.5 Million as Bitcoin Hits New Highs

Strategy, formerly known as MicroStrategy, has made a significant investment in Bitcoin, purchasing 4,225 BTC for $472.5 million. This acquisition was made between July 7 and July 13, 2025, at an average price of $111,827 per Bitcoin. The funds for this purchase were obtained through the company’s ATM (at-the-market) programs, which involved the sale of various company shares.

With this latest acquisition, Strategy now holds a total of 601,550 Bitcoin, valued at approximately $42.87 billion. The company’s average purchase price per coin stands at $71,268, reflecting its long-term strategy of accumulating Bitcoin as a store of value. This makes Strategy the world’s largest public holder of Bitcoin, demonstrating its unwavering confidence in the cryptocurrency.

The timing of this purchase coincided with Bitcoin’s impressive price performance. The cryptocurrency started the week at around $108,000 and surged to $123,000 by July 14, 2025, reaching new all-time highs. This price surge highlights the growing interest and investment in Bitcoin, with Strategy’s acquisition adding to the momentum.

Strategy’s Bitcoin accumulation strategy has been consistent, with the company pausing its purchases briefly during the first week of July to announce a $4.2 billion stock sale and report $14 billion in unrealized gains for Q2 2025. This pattern of pausing before financial reporting is not new for the company, as a similar break occurred in early April. Despite these pauses, Strategy’s year-to-date Bitcoin acquisitions total 88,062 BTC, worth approximately $10.9 billion, compared to 140,538 BTC acquired during the entire 2024, valued at about $13 billion.

Prior to announcing the new Bitcoin purchase, Strategy submitted three filings to the SEC regarding proposed sales of securities. These filings revealed that Wei-Ming Shao, Strategy’s senior executive vice president, sold a total of 62,500 Common A Strategy (MSTR) shares worth around $25.7 million. These transactions occurred during the same period as the company’s Bitcoin purchases, indicating a strategic move to fund the acquisition.

Michael Saylor, co-founder of Strategy, has maintained his bullish outlook on Bitcoin. After the cryptocurrency broke through previous all-time highs above $112,000, Saylor expressed his optimism on social media, stating, “It’s going up forever, Laura.” This phrase references his 2021 interview where he described Bitcoin as the “technically superior asset class.” Saylor’s continued confidence in Bitcoin aligns with the company’s long-term investment strategy, positioning Strategy as a major force in the cryptocurrency market.

Strategy’s latest Bitcoin purchase, which increased its holdings to over 600,000 BTC, demonstrates the company’s continued belief in Bitcoin’s long-term value proposition as the cryptocurrency reaches new record highs. The company’s aggressive acquisition strategy and unwavering confidence in Bitcoin as a store of value have made it a leading player in the cryptocurrency market, setting an example for other institutions considering similar investments.