Strategy's Bitcoin Holdings Surge 315% as Institutional Interest Grows

Strategy, a prominent technology company, has significantly increased its Bitcoin holdings, now possessing over 592,000 BTC, which constitutes approximately 2.8% of Bitcoin’s total supply. This accumulation has resulted in unrealized gains of $21.3 billion. The company's stock experienced a notable surge following its inclusion in the NASDAQ-100, with eight large Bitcoin purchases made between November and December of 2024. This period saw Strategy's share price reach a record high of $543 by the end of November.

Despite a 50% drop in the first quarter of 2025, Strategy has maintained a steady pace of Bitcoin purchases, averaging three per month. The company's executive chairman, Michael Saylor, has been vocal about his bullish stance on Bitcoin, predicting that its value could skyrocket to unprecedented levels by 2045. This prediction has garnered attention, especially considering the current market dynamics and the increasing interest from institutional investors.

Strategy's decision to accumulate Bitcoin is part of a broader trend in the crypto market, where projects with clear, real-world applications and robust technological infrastructure are gaining traction. This shift is evident in the performance of companies like Metaplanet, which began its Bitcoin accumulation strategy in April 2024. Since the start of 2025, the total value of Metaplanet's BTC holdings has risen by 315%, reflecting the growing confidence in Bitcoin as a store of value and a hedge against macroeconomic uncertainties.

Market attention has recently turned to speculation around Strategy’s possible inclusion in the S&P 500. Unlike the NASDAQ-100, which mainly includes technology firms, the S&P 500 covers a broader set of industries—from energy and healthcare to finance. The inclusion of Strategy would introduce a company whose balance sheet is heavily focused on Bitcoin into an index historically dominated by more traditional financial profiles.

Meanwhile, the number of public companies holding Bitcoin has doubled in the past year. There are now 151 firms with BTC on their books. Observers link this rise to the exposure Strategy gained through the NASDAQ-100 inclusion, which placed both the company and Bitcoin in a broader corporate spotlight. Investors are now considering whether an S&P 500 listing would replicate—or even surpass—that effect. The logic stems from the prior outcome: Strategy’s market visibility increased, Bitcoin’s relevance expanded in financial media, and the asset gained indirect corporate validation.

Beyond financial markets, public interest has also grown. Online mentions of Strategy reached a three-month high in June, indicating that the conversation is not limited to stock performance. Instead, attention is shifting toward the implications of having Bitcoin represented in one of the most tracked equity indices in the world.

Strategy's Bitcoin play is not just about speculation; it is a strategic move to diversify its holdings and hedge against potential economic downturns. The company's decision to accumulate Bitcoin aligns with the growing trend of institutional investors seeking alternative assets to protect their portfolios. This shift could reshape the landscape of institutional crypto holdings, as more companies follow suit and integrate Bitcoin into their investment strategies.

The potential impact on major indices like the NASDAQ and S&P 500 is a topic of debate. While some analysts predict that Bitcoin's inclusion in institutional portfolios could drive up its value, others caution about the risks associated with its volatility. The upcoming months will be crucial in determining the direction of this trend, as more data and regulatory developments emerge.