B Strategy Aims to Build the "Berkshire Hathaway of BNB" for Institutional Investors

B Strategy, a digital asset investment firm, has announced plans to launch a U.S.-listed BNB treasury company targeting a $1 billion fundraising effort, supported by YZi Labs (formerly Binance Labs). The initiative aims to serve as a regulated vehicle for institutional exposure to Binance Coin (BNB), with the company describing its vision as becoming the “Berkshire Hathaway of the BNB ecosystem” [1]. The firm will hold BNB as a treasury asset and also allocate capital to support ecosystem development, including funding core technology, grants for innovative projects, and community-led initiatives [2].

The leadership team of B Strategy includes prominent figures from both traditional finance and the digital asset industry. Leon Lu, founder of B Strategy and co-founder of Metalpha, previously managed a Bitmain-seeded crypto stocks fund that delivered a 276% return in approximately 24 months [3]. Max Hua, the firm’s co-founder and former CFO of Bitmain, emphasized the importance of institutional-grade governance, including independently verified holdings, transparent reporting, and robust risk management protocols [4]. The team also includes Ni Ming and Henry Wu, who bring extensive experience in capital markets, investment management, and global expansion.

The initiative has already attracted significant backing, with several Asia-based family offices serving as anchor investors. The firm plans to leverage its Asia-Pacific footprint, spanning Hong Kong, ASEAN, and the Middle East, to access liquidity and market intelligence while facilitating global investor coverage. This strategic positioning aims to bridge institutional capital from traditional markets with digital asset opportunities, particularly in the BNB ecosystem [5].

The announcement aligns with a broader trend of institutional adoption of digital assets. BNB has demonstrated strong performance, with year-to-date returns exceeding 22% and annual returns surpassing 48% [1]. The token recently reached a new all-time high, highlighting its growing utility in Web3 infrastructure, stablecoin integration, and real-world asset adoption. Analysts note that the structured approach to holding and managing BNB, combined with active ecosystem investment, could enhance the token’s role as a strategic asset in institutional portfolios [6].

YZi Labs, the investment arm of Binance co-founders Changpeng Zhao and Yi He, plays a strategic but non-operational role in the initiative, supporting the project rather than leading it [1]. Ella Zhang, head of YZi Labs, emphasized the growing institutional recognition of BNB’s utility and its potential to drive mass adoption in the next generation of capital markets. The firm also highlighted its global investment portfolio, which spans over 300 projects across six continents, further underscoring its commitment to supporting innovation in Web3 and related sectors [7].

The initiative builds on recent developments in the BNB ecosystem, including the purchase of 200,000 BNB tokens by the BNB Network Company (BNC) for $160 million [6]. This trend of corporate BNB adoption is expected to continue, with Hong Kong-listed Nano Labs previously acquiring $50 million worth of BNB as part of its broader treasury strategy. If B Strategy’s initiative achieves its fundraising goals, it could represent a significant milestone in the institutionalization of BNB, reinforcing its position as a major player in global digital asset markets.

Source:

[1] B Strategy to Launch $1B BNB Treasury Company (https://coingape.com/b-strategy-to-launch-1b-bnb-treasury-company/)

[2] B Strategy Plans $1B BNB Treasury Company with YZi ... (https://www.stocktitan.net/news/MATH/b-strategy-to-launch-1-billion-u-s-listed-bnb-treasury-company-with-c3fhoz1l78g6.html)

[3] B Strategy Unveils $1 Billion BNB Treasury Initiative ... (https://financefeeds.com/b-strategy-unveils-1-billion-bnb-treasury-initiative-backed-by-binance-founders/)

[4] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury ... (https://www.prnewswire.com/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537384.html)

[5] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury ... (https://www.prnewswire.com/apac/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537389.html)

[6] CZ Family Office Fuels $1B BNB Treasury Launch (https://finance.yahoo.com/news/cz-family-office-fuels-1b-220706289.html)

[7] B Strategy to Launch $1B US-Listed BNB Treasury Firm (https://www.asiabusinessoutlook.com/news/b-strategy-to-launch-1b-uslisted-bnb-treasury-firm-nwid-9595.html)