Strategy Adds 4,980 Bitcoin Worth $531 Million, Unrealized Gains Surge 20%

MicroStrategy, now rebranded as Strategy, has recently added 4,980 Bitcoin to its holdings, investing approximately $531 million at an average price of $106,801 per coin. This acquisition brings the company's total Bitcoin holdings to 597,325 BTC. At current market prices, these holdings are valued at over $64 billion, significantly higher than the $42.4 billion the company has invested, including fees.

According to a June 30 filing with the US Securities and Exchange Commission, Strategy, led by billionaire Michael Saylor, is currently sitting on nearly $21.6 billion in unrealized gains. The company's latest purchase was made during the week ending June 29, adding to the 88,062 BTC worth nearly $10 billion acquired so far this year. In 2024, the company purchased 140,538 BTC at a cost of $13 billion.

Strategy's Bitcoin yield for the year to date is almost 20%, with 7.8% gained in the second quarter alone. This progress brings the company closer to its goal of achieving a 25% yield by the end of 2025. The company's aggressive Bitcoin acquisition strategy has positioned it as a significant player in the cryptocurrency market, controlling almost 3% of all the Bitcoin ever mined out of the 21 million cap.

This dominance has inspired 134 publicly traded firms to follow suit, adding Bitcoin to their corporate treasuries. Recent adopters include Twenty One, US President Donald Trump’s media firm Trump Media, and GameStop. In Japan, Metaplanet added 1,005 BTC this week to bring its total to 13,350 BTC. Over in Europe, The Blockchain Group bought 60 BTC, lifting its holdings to 1,788 BTC valued at around €161.3 million.

Cryptocurrency exchanges are racing to meet the growing demand for Bitcoin. On June 28, Gemini rolled out a tokenized version of Strategy stock for investors in the EU. This marks the exchange’s first tokenized equity offering in that region. Shares of Strategy have climbed nearly 5% over the past month, trading around $391.

Bitcoin itself has been holding near $108,000. It rose as much as 3% over the weekend to hit $108,798. Some traders, like MN Capital founder Michael van de Poppe, expect a brief pullback before BTC tries to breach $109,000. That level sits on the four-hour chart as a clear resistance point. If Bitcoin can clear the $110,000–$112,300 zone, it could trigger a short squeeze that pushes prices into fresh record territory.