Strategy Acquires 6,556 Bitcoin for $556 Million, Total Holdings Now 538,200 BTC

Strategy, formerly known as MicroStrategy, has continued its aggressive Bitcoin acquisition strategy with the purchase of 6,556 Bitcoin for approximately $556 million. This acquisition was made at an average price of $84,785 per Bitcoin, bringing the company's total holdings to 538,200 BTC. The total investment in Bitcoin by Strategy now stands at $36.47 billion, with an average cost of $67,766 per coin.

This latest purchase marks the second consecutive week of Bitcoin acquisitions for Strategy. The company had previously acquired nearly 3,460 BTC for over $280 million just two weeks prior. The recent buying spree follows a brief pause in late March when Bitcoin prices fell below $87,000. The company's stock (MSTR) has seen significant gains over the past year, rising approximately 163%. The stock is currently trading at around $317, with a modest day-over-day increase of 1.78%.

Strategy funded this latest purchase through stock offerings, selling 1,755,000 company shares for $547.7 million and 91,213 shares of Series A preferred stock for $7.8 million. The company's Bitcoin strategy has yielded impressive returns for early investors, generating a total return of 2,400%. This suggests that early investors might see a return of over 24 times their initial investment.

Strategy shows no signs of slowing down its Bitcoin acquisition strategy. The company plans to raise over $20 billion from the sale of stock to finance future Bitcoin purchases. This aggressive buying strategy persists despite Bitcoin’s relatively flat performance in recent months. The net asset value (NAV) of Strategy’s Bitcoin holdings has climbed to $47.03 billion, reflecting a daily increase of $1.19 billion or 2.60% as Bitcoin prices fluctuate.

At the time of writing, Bitcoin trades at approximately $86,900, registering a 3.3% increase on a weekly basis. The cryptocurrency has struggled to break above the $90,000 mark since early March of this year. Michael Saylor, the founder and a well-known Bitcoin advocate, confirmed the latest acquisition on social media. He stated that the purchase was part of a broader strategy to capitalize on Bitcoin’s growth. Strategy has posted a 12% Bitcoin return since the beginning of the year.

Strategy is not the only company investing heavily in Bitcoin. Other institutional buyers are following a similar path. Metaplanet recently acquired 330 BTC for a little over $28 million, increasing its holdings to 4,855 Bitcoin worth close to $500 million. Japanese retail company ANAP has also entered the market with a $70 million purchase of Bitcoin. This growing institutional investment indicates increasing mainstream acceptance of cryptocurrency as a valid asset class.

Saylor has also highlighted growing institutional exposure to Strategy itself. According to public data from the first quarter of 2025, at least 13 institutional investors hold MSTR shares directly. Additionally, 814,000 retail accounts have direct exposure to MSTR, with another 55 million beneficiaries having indirect exposure through mutual funds, pensions, insurance portfolios, and exchange-traded funds.

Despite the company’s optimism, some accounting challenges remain. An accounting rule that requires digital assets to be evaluated at market prices would cause Strategy to record an unrealized loss of $5.9 billion for the first quarter of the year. The ongoing institutional investment in Bitcoin by companies like Strategy suggests growing confidence in cryptocurrency despite uncertainties about long-term price stability and regulatory issues. As Bitcoin continues to gain acceptance in the corporate world, Strategy’s early adoption appears to be paying off.