Strategy Acquires 4,980 BTC for $531.9 Million, Boosting Holdings to 597,325

Michael Saylor, the Executive Chairman of Strategy, has announced a substantial Bitcoin acquisition, purchasing 4,980 BTC on June 30, 2025. This move underscores his long-term commitment to the cryptocurrency and aligns with Strategy's ongoing accumulation strategy. The acquisition was made at an average price of $106,801 per BTC, totaling $531.9 million. This purchase brings Strategy's total Bitcoin holdings to 597,325 BTC, purchased for approximately $42.4 billion at an average price of $70,982 per coin.

Saylor's statement, "In 21 years, you'll wish you'd bought more," highlights a bullish sentiment and a long-term plan for Bitcoin investments. The market may experience supply shocks due to Strategy controlling over 2.8% of all BTC. This significant concentration is sparking discussion about the effects of major corporate holders on overall market liquidity. This accumulation could lead to more institutional adoption of Bitcoin and possibly influence S&P 500 considerations. Observers are closely monitoring similar corporate movements regarding cryptocurrency inclusion.

Strategy's purchases have historically preceded Bitcoin price increases. Michael Saylor has noted, "I’m sure that I will be buying Bitcoin at $1 million a coin — probably $1 billion a day of Bitcoin at $1 million a coin." Analysts consider this a strategic signal affecting market behavior. The latest acquisition reflects a strategic move by Strategy to capitalize on the rebounding investor sentiment and rising prices of Bitcoin. The average price per coin for the new purchases was $106,801, aligning with the surge in Bitcoin's value from around $101,000 on June 23 to above $108,000 by the end of the week. This purchase marks the 11th consecutive week of Bitcoin acquisitions by Strategy, demonstrating an unwavering commitment to the cryptocurrency.

With the latest purchases, Strategy's Bitcoin year-to-date (YTD) gain amounted to 85,871 BTC, or $9.5 billion, compared to a 140,538 BTC gain for the entire 2024, or $13 billion. Strategy's Bitcoin yield was up 0.5% at 19.7%, inching closer to the company’s targeted YTD yield goal of 25% by the end of 2025. The quarter-to-date BTC yield also edged up about 0.4% to 7.8%. The latest Strategy purchases were anticipated by many, as Saylor has consistently hinted about impending purchases each Sunday. Multiple blockchain analysts spotted Strategy also transferring 7,383 BTC worth around $796 million to three new wallets on Sunday. According to blockchain analytics, the transaction was likely for improved custody. Historically, Strategy has only sold 704 BTC at $16,776 on Dec. 22, 2022, and soon bought back 810 BTC at $16,845 on Dec. 24, 2022, aside from that, they’ve been strictly buy-and-hold.

Prior to announcing Strategy’s latest purchases, Saylor recalled the company’s early days with Bitcoin, reposting his 2020 interview with a founder. In the interview, Saylor shared a story on how he “first decided to get irresponsibly long with Bitcoin,” with Strategy making its first BTC investment in August 2020. Saylor emphasized his long-term vision for Bitcoin, stating that he is buying it for future generations and not planning to sell it. He believes that Bitcoin's value will continue to appreciate, making it a superior investment compared to other assets.