Strategy Acquires 4,225 Bitcoin for $472.5 Million, Holds 2.8% of Supply

Strategy, a prominent business intelligence firm, has acquired 4,225 Bitcoin (BTC) between July 7 and July 13, 2025. The purchase, valued at approximately $472.5 million, was made at an average price of $111,827 per Bitcoin. This acquisition brings the company's total Bitcoin holdings to 601,550 BTC, which were acquired for approximately $42.87 billion at an average cost of $71,268 per Bitcoin. At current prices above $121,000, the firm now holds more than $73 billion in Bitcoin, representing over $30 billion in unrealized gains.

With 601,550 BTC under its control, Strategy holds more than 2.8% of Bitcoin’s fixed 21 million supply, further cementing its position as the world’s largest publicly traded corporate holder of the cryptocurrency. The company's aggressive Bitcoin accumulation strategy appears to be paying off, as it has achieved a 20.2% BTC yield year-to-date in 2025. This metric reflects Bitcoin-denominated capital efficiency or appreciation.

The acquisition highlights Strategy's robust approach to maintaining and expanding its Bitcoin treasury, signaling continued institutional interest. The purchase underlines a long-term accumulation plan, with the company focusing solely on BTC. This move aligns with previous strategies of funding purchases through share sales under at-the-market (ATM) equity programs. Michael Saylor, Strategy's Executive Chairman, has been instrumental in steering the company toward becoming a dominant Bitcoin entity.

The massive Bitcoin buy influences market sentiment, driving prices to new heights. Institutional concentration grows as Strategy's holdings now represent a significant portion of Bitcoin's total supply. The transaction showcases Strategy's ongoing role in shaping Bitcoin's market dynamics, emphasizing its reliance on capital markets fundraising for BTC acquisitions. Bitcoin's price reflects Strategy's influence, with a new high recorded. This action contributes to the ongoing institutionalization of the asset.

Historical data suggests that persistent institutional purchasing reinforces positive market trends and could potentially accelerate broader acceptance. Such actions by industry leaders like Strategy bolster Bitcoin's standing as a reliable store of value. The move follows a broader wave of institutional buying and spot ETF inflows in the U.S., fueled by improving regulatory clarity. The firm’s 8-K filing reaffirmed its continued listing on Nasdaq, signaling its intent to maintain multiple stock classes, including preferred shares. Michael Saylor, Strategy’s co-founder and executive chairman, confirmed the purchase and BTC yield milestone via social media, stating that the company’s treasury strategy continues to outperform amid institutional demand and a strengthening macro outlook for Bitcoin.

The announcement was accompanied by a bold claim of achieving a 20.2% BTC yield year-to-date in 2025, a metric reflecting Bitcoin-denominated capital efficiency or appreciation. This latest purchase brings Strategy’s total Bitcoin stash to 601,550 BTC, acquired for approximately $42.87 billion at an average cost of $71,268 per Bitcoin. At current prices above $121,000, the firm now holds more than $73 billion in Bitcoin—representing over $30 billion in unrealized gains.

The company's aggressive Bitcoin accumulation strategy appears to be paying off. As Bitcoin flirts with all-time highs, eyes now turn to whether other corporates and sovereign entities will follow in building BTC reserves—and how this concentration of holdings might impact Bitcoin’s long-term supply dynamics. The Bitcoin market exhibits bullish trends following the transaction, with the asset's price reflecting Strategy's influence and the ongoing institutionalization of the asset.