Strategy Acquires 245 Bitcoins at $105,856 Each Amid Market Dip

Strategy, the rebranded company formerly known as MicroStrategy, has made a significant move in the Bitcoin market. The company acquired 245 Bitcoins at an approximate cost of $26 million, bringing its total holdings to 592,345 BTC. This purchase was made amid a market dip, with the price of Bitcoin dropping below $99,000. The average price per Bitcoin for this latest acquisition was $105,856, which is slightly lower than the previous average price of $104,080 per coin.

Strategy's founder, Michael Saylor, had hinted at a large acquisition before the announcement, fueling speculation about the company's intentions. However, the actual number of Bitcoins acquired, 245, was less than what many had anticipated. This purchase follows a previous acquisition of 10,100 Bitcoins between June 9 and June 15, 2025, which cost approximately $1.05 billion.

The total cost of Strategy's Bitcoin holdings is now approximately $41.87 billion, with an average acquisition price of $70,681 per Bitcoin. This strategic average price helps the company maintain a strong position even in the face of minor price fluctuations. The company's Bitcoin yield has reached 19.2% year-to-date, further justifying its long-term investment approach and indicating strong returns compared to conventional asset classes.

Strategy's rebranding from MicroStrategy to "Strategy" reflects the company's shift towards digital assets. The company is no longer primarily a software intelligence firm but has become a major institutional player in the cryptocurrency world. This rebranding aligns with the broader trend of companies adapting to the rise of digital finance and blockchain technology.

To fund its Bitcoin acquisitions, Strategy has employed innovative financing techniques, including the sale of stocks and the use of convertible debt. This approach allows the company to expand its crypto holdings without overburdening its business operations. The recent acquisition of 245 BTC reinforces Strategy's substantial stake in Bitcoin and underscores its commitment to viewing Bitcoin as a long-term hedge.

With over 600,000 BTC in its treasury and a total investment exceeding $41.87 billion, Strategy continues to dominate the Bitcoin market. The company's ongoing purchases, despite market conditions, demonstrate a high level of confidence in Bitcoin's future and solidify its role in the institutional adoption of digital assets.