Strategy Acquires 22,337 BTC, Total Holdings Reach 761K

Strategy Inc., formerly known as MicroStrategy, has acquired 22,337 Bitcoin for nearly $1.6 billion between March 9 and March 15, 2026. The purchase brings the company's total Bitcoin holdings to 761,068 coins, making it the largest publicly traded corporate holder of Bitcoin. The acquisition was primarily funded through the issuance of $1.18 billion in STRC perpetual preferred shares and $396 million in common stock.

The latest purchase is the largest Bitcoin acquisition for Strategy since January and represents a continuation of its strategy to build a Bitcoin-based corporate treasury. The company's Bitcoin holdings are now valued at around $55.8 billion at current prices. This move underscores Strategy's commitment to treating Bitcoin as a core asset and using its capital structure to fund further acquisitions.

The company's stock price, MSTR, surged over 4% in premarket trading following the announcement, reflecting investor confidence in the firm's Bitcoin-driven strategy. The increase in stock price occurred as Bitcoin itself traded near $73,600, up 2.6% over the previous 24 hours.

Why Did This Happen?

The acquisition was funded through the issuance of preferred and common stock, with the preferred shares offering an 11.5% annual yield to investors. This structure provides Strategy with a steady source of capital while allowing investors to gain exposure to Bitcoin without direct ownership.

The company's decision to issue more preferred shares marks a shift in strategy, as it now relies more heavily on these securities to fund Bitcoin purchases. The STRC shares have gained popularity, with their market capitalization reaching around $5 billion.

This funding model allows Strategy to accumulate Bitcoin without depleting its cash reserves. The company also maintains a strong liquidity position, with $2.25 billion in cash reserves that can fund over 30 months of dividend and interest payments.

How Did Markets React?

Strategy's stock price has risen significantly in recent weeks. Since hitting a 21-month low in February, the stock has gained 35.1%, outperforming Bitcoin's 16% rally during the same period. This volatility aligns with the company's strategic emphasis on Bitcoin, as outlined by Executive Chairman Michael Saylor.

The market's positive reaction to the Bitcoin acquisition was evident in the 4% rise in Strategy's stock price following the announcement. This reflects strong investor confidence in the company's long-term Bitcoin strategy and its ability to execute large-scale acquisitions.

The company's Bitcoin stockpile has also improved in value relative to its average purchase price. Although the firm's holdings remain below the average cost of $75,696 per coin, recent price movements have improved the overall position.

What Are Analysts Watching Next?

Analysts are closely watching Strategy's ability to sustain its Bitcoin-based model. B.Riley, which launched coverage on the company, has given Strategy a Buy rating with a $175 price target. The firm cited the company's institutional credibility and disciplined capital execution as key strengths.

Investors are also evaluating the sustainability of Strategy's dividend burden, which has increased to over $1 billion monthly. Analysts and investors are scrutinizing whether this financial commitment can be maintained without compromising the company's long-term growth strategy.

The success of Strategy's funding model depends on continued demand for its preferred shares and the performance of Bitcoin. Any shift in market sentiment or regulatory changes could impact the company's ability to raise capital through these instruments.