Strategy Acquires 13,390 BTC for $1.34 Billion, Boosting Holdings to 568,840 BTC

Strategy, a prominent Bitcoin holder, recently acquired 13,390 BTC for approximately $1.34 billion, pushing its average buy price close to $100,000 per coin. This purchase brings the firm's total Bitcoin holdings to 568,840 BTC, valued at around $39.41 billion. The acquisition occurred as Bitcoin briefly surpassed the $100,000 mark, driven by institutional demand and supply constraints.

Michael Saylor, Strategy’s co-founder and Executive Chairman, announced the purchase on X (formerly Twitter), sparking widespread discussion in the crypto community and traditional finance sectors. The firm's aggressive Bitcoin accumulation strategy has raised its Bitcoin yield to 15.5% year-to-date for 2025, prompting Strategy to raise its 2025 target to 25%. This sharp upward revision suggests continued bullish sentiment inside the company, even at elevated market prices.

However, not everyone is applauding the strategy. Critics, including Peter Schiff, a long-time gold advocate and prominent Bitcoin critic, have raised concerns about the risks of such concentrated exposure and the extensive use of debt and equity to fund Bitcoin acquisitions. Schiff warned that the next leg down in Bitcoin could push the market price below Strategy’s average cost, leading to significant realized losses if the market turns south.

The crypto community remains divided. While Bitcoin’s rally above $100,000 has fueled renewed excitement and institutional FOMO, analysts warn that rising average entry prices for mega-holders like Strategy introduce greater downside risk. If Bitcoin retreats to previous support levels in the $80,000–$90,000 range, it could test the profitability of recent high-level buys.

Strategy’s unwavering accumulation strategy sends a strong signal to the market: they are betting on Bitcoin not just as a store of value but as a core corporate treasury asset for the long haul. Some analysts view the move as consistent with broader institutional trends, highlighting that ETF inflows remain steady and miner selling has slowed post-halving, further tightening supply in the short term.

While Strategy continues to lead the charge, other crypto-native firms appear less eager to follow suit. Corporate strategies are diverging as some firms prefer diversified treasury allocations or tokenized real-world assets, while Strategy doubles down on Bitcoin alone. The latest $1.34 billion BTC purchase cements Strategy’s position as the largest corporate Bitcoin holder by far. However, the real question is whether this bold, debt-fueled accumulation model can withstand the next correction. With an average acquisition cost nearing $70K and leverage climbing, the stakes have never been higher—for Strategy, and for the broader market that follows its lead.