Story Protocol Token Surges 105% on Ecosystem Growth and Institutional Adoption

Story Protocol’s native token IP has surged over 105% from its July low, with the token currently trading at $5.95 as of August 1, boasting a market capitalization of $1.75 billion [1]. The rally has been driven by rapid ecosystem expansion, increased on-chain activity, and growing institutional interest in tokenized intellectual property infrastructure.

The Story Protocol has processed over 1.7 million on-chain IP-related transactions, supporting more than 200,000 monthly active users. Use cases include content creators using on-chain tools to tag their likenesses and AI developers accessing compliant training data [1]. The platform’s recent expansion into AI infrastructure has further fueled interest, particularly with the launch of Poseidon, a decentralized AI data pipeline incubated by Story. Poseidon recently secured $15 million in seed funding led by a16z Crypto, with plans to tokenize real-world data assets [1].

Story Protocol, launched in February 2025, is an EVM-compatible Layer-1 blockchain designed specifically for on-chain intellectual property. The platform has enabled the tokenization of high-profile music IP, including songs from Justin Bieber, Miley Cyrus & Dua Lipa, Maroon 5, Katy Perry, and BLACKPINK, transforming them into smart-contract-enabled, royalty-generating digital assets [1].

Recent developments have positioned Story as one of the most talked-about altcoins of the season. Grayscale Investments, one of the largest digital asset managers, launched a dedicated single-asset trust for IP on July 31, with an initial asset under management (AUM) of $33 million [1]. This move provides institutional investors with a regulated way to access Story without directly holding the token.

In addition, ip.world V2, the platform’s meme IP tokenization platform, rolled out its second version in July, introducing “Evil Larry,” a programmable meme asset that reached a market cap of over $13 million within days [1]. The platform adds a consumer-facing layer to the Story ecosystem, allowing communities to tokenize viral content and manage licensing through built-in virality metrics and social governance.

Story Protocol has also introduced a remixable IP architecture, enabling on-chain permissioning for derivative works. This innovation allows legal remixing and monetization of registered assets, facilitating open collaboration across creative and AI sectors via smart contracts [1].

Technically, IP has been trading within an ascending wedge pattern since late June, with prices forming higher highs and higher lows, suggesting a potential breakout. The token remains above its 20-day, 50-day, and 200-day moving averages, a strong bullish sign [1]. The Average Directional Index (ADX) has climbed to 63, well above the critical threshold of 25, indicating a strong upward trend. Momentum indicators such as the MACD remain in a positive crossover, and the growing green histogram bars suggest that buyers are in control.

A confirmed breakout above the wedge’s upper trendline at $6.63 could propel the price toward $9.20, based on extended Fibonacci retracement levels [1]. While short-term profit-taking or corrections are possible due to an overbought RSI, the protocol’s deepening utility, institutional alignment, and community-driven innovation provide a solid foundation for continued upside.

Source: [1] [Story crypto skyrockets over 100% in July, will it see more upside ahead?](https://coinmarketcap.com/community/articles/688c9262b672e45c23ae26c0/)