Story Integrates World ID to Combat AI Content Dominance

Story, an IP-focused EVM L1 blockchain, is integrating Tools for Humanity’s World ID technology to enhance transparency on its IP Portal licensing database, which is currently in open beta. This move comes as the world prepares for a future where AI-generated content could dominate the internet, a scenario known as the "dead internet theory."

According to Andrea Muttoni, President of the Story Foundation, the integration of World ID will allow users to connect their verified identities to their crypto wallets, adding an extra layer of trust and verification. This is crucial as AI models improve and more content is produced by AI, making it challenging to distinguish between human and AI-generated content. The World ID system currently has 13 million verified humans, who have had their irises scanned at an Orb.

Muttoni envisions Story as a platform for licensing not only art but also real-world assets, data for AI training, and even individual people's names, images, and likenesses. He believes this is a significant untapped intellectual property angle. The integration with World ID is expected to go live this fall.

The "dead internet theory" posits a future where AI-generated content proliferates to the point where it becomes difficult to discern who created what online. This scenario underscores the need for methods to prove the origin of content and maintain the integrity and authenticity of online information. The complexity of AI-generated content and the necessity for cross-sector collaboration present significant challenges that require changes in laws, policies, and inter-agency agreements.

The lack of centralization in AI regulation increases uncertainty in applying guidelines for AI content management. Limited resources and modeling capabilities hinder effective surveillance and control of AI-generated content. Public support and community engagement are critical for gaining public trust and succeeding in interventions. Effective AI content management requires strong organizational bases, coordination among stakeholders, and sufficient resources.

Addressing these challenges is urgent due to global trends like the increasing use of AI in various industries, which may heighten the risk of AI-generated content dominating the internet. The President's warning highlights the need for proactive measures to ensure that the internet remains a valuable and reliable source of information. By preparing for a future where AI-generated content could dominate the internet, society can ensure that the internet remains a valuable and reliable source of information for generations to come.