Fiverr International Ltd., was incorporated under the laws of Israel on April 29, 2010. The company's original idea was simple, that people should be able to buy and sell digital services on e-commerce platforms in the same way as physical goods. On this basis, they set out to design a digital services market built from a comprehensive service catalog similar to SKUs and an efficient search, find and order process that reflects typical e-commerce transactions. The company's approach fundamentally transforms the traditional freelance staffing model into a customer-centric, product-led, scale-and-efficient market model.
