Deckers Outdoor Corporation was established in 1975 to comply with the laws of Gali Welfare and was subsequently reorganized under the laws of Delaware in 1993. It is committed to being a marketer of premium lifestyles, bringing niche brands to the international market by designing and selling innovative, functional, trend-oriented shoes for high performance outdoor activities and daily life. They consider their shoes unique and widely popular among men, women and children. The company sells their products through its high-quality US and international retailers and international distributors. And through its website, customer service center, retail concept store and retail outlet store, it sells products directly to end users outside the United States. Its primary goal is to develop its shoes into an international brand with a market-leading position. It differentiates its brand by offering a variety of products that emphasize authenticity, functionality, high quality, comfort, and for different events, seasons and geographical conditions. In fact, all of the company's products are currently produced by independent foreign contractors. The company's continued growth depends on the expansibility of its products offered by various brands, the attractiveness of its products to customers, the expansion of US and international markets, the successful opening of new retail stores, increased sales, and the development and acquisition of new brands.
