Trupanion, Inc., was founded in Canada in 2000 under the name Vetinsurance Ltd. In 2006, the company reorganized its business and became a subsidiary of Vetinsurance International, Inc. In 2007, the company started doing business for Trupanion. In 2013, the company officially changed its name from Vetinsurance International, Inc. to Trupanion, Inc.
The company is a direct-to-consumer monthly subscription service that provides health insurance plans for dogs and cats in the United States, Canada and Puerto Rico. The company's data-driven, vertically integrated approach enables them to provide pet owners with pet medical plans that the company deems the most valuable and priced for each pet's unique characteristics. The company is divided into two business units: subscription business and other business.
