South Plains Financial, Inc., a bank holding company headquartered in Lubbock, Texas, City Bank is one of the largest independent banks in West Texas. The company has additional banking operations in the Dallas-Fort Worth-Arlington and El Paso MSA as well as the Greater Houston, College Station, Ruidoso and Eastern New Mexico markets. Through City Bank, the company provides a wide range of business and consumer financial services to SMEs and individuals in its market area. The company's main business activities include commercial and retail banking, as well as insurance, investment, trust and mortgage services.