Steven Madden, Ltd., established on July 9, 1990, designs, sources, markets and sells fashion-forward branded and private label shoes for women, men and children. The company sells its products through department stores, specialty stores, luxury retailers, national chains, large merchants, retail stores and its e-commerce sites in the United States and special distribution arrangement points in Asia, Canada, Europe, the Middle East, Mexico, Australia and Central and South America. The product line includes a series of modern style designs to establish or grasp market trends, supplemented by core products. The company has built a reputation for design creativity and offering quality and popular products at prices generally acceptable to the general public.