Shoe Carnival, Inc., originally established in Delaware, USA in 1993 and re-incorporated in Indiana in 1996, is one of the largest family-owned footwear retailers in the country, providing convenience for shopping in its 400 stores or online. The company offers customers a range of affordable dresses, casual and sporty footwear for men, women and children, and identifies well-known national and regional brands. The company differentiates itself from its competitors in retail concepts through unique and highly promotional marketing efforts.