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Starbucks's 15-min chart shows MACD Death Cross, RSI overbought, and narrowing bands.

Starbucks

Starbucks Overhauls Rewards Program Amid Union Campaigns and Rival Challenges

Starbucks' Q1 Results and Turnaround Plan Updates: Is the Recent Optimism Already Priced In?

Starbucks Sees 28,000% Gain Since IPO, But Can It Continue to Soar in 2026?

Starbucks Sees Opportunity to Open 10,000 More US Stores Over Long-Term

Catalyst<ul> <li>Most analysts rate SBUX Buy or Strong Buy showing broad institutional optimism.</li> <li>The company maintains strong cash reserves relative to market value.</li></ul>Risk<ul> <li>Technical indicators show that the market is in a volatile state and the direction is not clear enough.</li> <li>Fund flows indicate large and extra-large orders are trending negatively suggesting outflows.</li> <li>The company's price to book ratio and return on equity suggest valuation concerns.</li></ul>

Key Factors

Starbucks (SBUX) surged 3.52% on February 6, 2026, with a $0.79 billion trading volume, driven by its ex-dividend date activity. SBUX reported Q1 2026 revenue of $9.9 billion and EPS of $0.26, with CEO Brian Niccol's turnaround plan showing early traction and global comparable store sales rising 4.0%. Starbucks is overhauling its North American rewards program to a three-tier structure with personalized perks, amid union campaigns and competitive challenges.

SBUX News