Starbucks

Luckin Coffee Takes on Starbucks with High-End Flagship Store in Shenzhen

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Starbucks's 15-min chart shows MACD Death Cross, RSI overbought, and narrowing bands.

Starbucks Overhauls Rewards Program Amid Union Campaigns and Rival Challenges

Starbucks' Q1 Results and Turnaround Plan Updates: Is the Recent Optimism Already Priced In?

Starbucks Sees 28,000% Gain Since IPO, But Can It Continue to Soar in 2026?

Catalyst<ul> <li>Most analysts rate SBUX Buy or Strong Buy, showing broad institutional optimism.</li></ul>Risk<ul> <li>Recent RSI Overbought signals from late January to early February 2026 indicate ongoing bearish bias.</li> <li>Fund flow analysis shows negative overall trends with large and extra-large orders contributing to outflows.</li> <li>Fundamental analysis highlights declining YoY earnings per share and total profit growth as negative factors.</li></ul>

Key Factors

Starbucks CEO Brian Niccol implements strategic changes focusing on customer experience, menu innovation, and operational efficiency amid evolving consumer behavior.Starbucks overhauls its North American rewards program, reverting to a three-tier structure with personalized perks amid union campaigns and competition from rivals like Dutch Bros.Starbucks reports Q1 revenue of $9.9 billion and EPS of $0.26, with CEO Brian Niccol's turnaround plan showing early traction despite challenges from rising input costs and unionization efforts.

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