Purple Innovation, Inc., was founded in Delaware on May 19, 2015. The company is a digitally native vertical brand built on innovative comfort products and premium products. The company designs and manufactures a variety of innovative, branded and high-quality comfort products, including mattresses, pillows, cushions, frames, sheets and more. The company markets and sells its products through direct-to-consumer online channels, corporate showrooms and retail brick-and-mortar wholesale partners. The company has integrated its operations to include R & D, marketing and manufacturing, enabling it to quickly test, learn, adjust and expand its product offerings.
