Potbelly Corporation was incorporated in Delaware in June 2001 as Potbelly Sandwich Works, Inc., and changed its name to Potbelly Corporation in 2002. The company is a sandwich concept that has been satisfying customer smiles with warm, toasted sandwiches, signature salads, hand-dipped milkshakes, freshly baked cookies and fresh menu items, all customized the way customers want. The company promises fresh, fast and friendly service in a friendly environment that reflects the local community.