ODDITY Tech Ltd., was incorporated in Israel on June 23, 2013. The company operates a consumer technology platform dedicated to transforming the global beauty and wellness market by combining technological innovation, physical product lines, and direct selling brands designed for online growth. ODDITY's platform supports it to accelerate its international expansion and satisfy consumers' consumption trends for online shopping and scientific products through investment in research and development activities. The products and services provided by the company include branded personal care products and related digital services, covering product development, marketing and direct sales.