Gambling.com Group Limited was established on July 26, 2006. The company's main businesses are iGaming and sports betting. Through the company's proprietary technology platform, the company publishes a portfolio of corporate websites under the Premier brand, including Gaming.com and Bookies.com. The company meets different user interests and markets in the online betting industry by producing original content related to the industry (such as news, odds, statistics, product reviews and product comparisons of locally available online betting services). The company attracts online gamblers through online marketing and introduces these online gamblers to companies licensed by gaming regulators to provide real-money online betting services, known as online betting operators, which turn these potential online gamblers into actual paying players. In this way, the company provides business-to-business (BB) digital marketing services to online betting operators.