Direct Digital Holdings, Inc., was registered as a Delaware corporation on August 23, 2021. The company is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and inefficient markets for digital advertising buyers and sellers. The company enables small and medium-sized customers to leverage programmatic technology to attract potential customers more directly on a one-to-one basis. The company's technology utilizes data to assess where its clients' leads are in the decision-making process and manages activity rhythm and optimization based on data-driven analysis to drive purchasing decisions or encourage action.