BookingHoldings

Booking Holdings' Director MYLOD ROBERT J JR sells shares for $5119.9 each.

Booking Holdings shares surge 10.27% after hours as KAYAK names Peer Bueller CEO and Steve Hafner shifts to AI leadership role.

Booking Holdings: UBS Maintains Buy, PT Down to $6608 from $6806

Booking Holdings

Kayak CEO Steve Hafner Exits After 22 Years, Replaced by CFO Peer Bueller

Booking Holdings: MACD Death Cross, Bollinger Bands Narrowing on 15min chart.

Catalyst<ul> <li>Most analysts rate BKNG Buy or Strong Buy, showing broad institutional optimism.</li></ul>Risk<ul> <li>Market expectations for BKNG tend to be pessimistic according to recent analyst ratings.</li> <li>Technical indicators show the market is in a volatile state, and the direction is not clear enough for BKNG.</li></ul>

Key Factors

Booking Holdings (BKNG) plunges 8.63% intraday, trading at $4,679.9999 after opening at $5,059.56 amid travel sector turbulence. Booking Holdings' director Robert J. Mylod Jr. sells 44 shares at prices ranging from $5,027.53 to $5,119.9 per share on February 2, 2026. Booking Holdings shares surge 10.27% in after-hours trading after KAYAK appoints Peer Bueller as CEO and Steve Hafner shifts to AI leadership. UBS maintains a buy rating on Booking Holdings but lowers its price target to $6,608 from $6,806.

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