BusinessThe company has two reportable divisions, Baidu General Business and iQIYI. Baidu's general business mainly provides online marketing services and others (including cloud services). IQIYI produces, integrates and publishes various professionally produced content in different formats and various other video content.

Introduction

Baidu, Inc. is a Chinese Internet search service provider. The company operates through two divisions, Baidu's core business division and iQiyi division. Baidu's core business segments mainly provide products and services based on search, information flow and other online marketing services, as well as products and services from the company's (artificial intelligence) AI new fields, such as display advertising and services based on performance indicators other than click-through fees, cloud services, smart devices and services, non-marketing consumer-oriented services such as memberships, and intelligent driving. The iQIYI division mainly produces, integrates and publishes various professional self-made content in different formats and various other video content, including various products and services such as online movies, online games, online literature, and animation.