Aterian, Inc., was incorporated in Delaware in March 2018. The company is a consumer products company that operates primarily through online retail channels such as Amazon.com, Walmart and Target, as well as its own direct-to-consumer website. The company operates its own brands, which are either incubated or purchased, and sell products in several categories, including home appliances and kitchen appliances, kitchenware, air quality appliances, health and beauty products, and essential oils.