American Rebel Holdings, Inc., was incorporated under the laws of the State of Nevada on December 15, 2014. The company is a patriotic brand in the United States, focusing on marketing branded safes and personal safety products. In addition, the company designs and produces branded accessories and clothing, including clothing with concealed pockets. The company designs, markets and sells branded safes and personal security products, including concealed carry and self-defence products, as well as designs and markets clothing lines and free accessories. The company promotes and sells their products primarily through retailers using a network of dealers and online, through their website and Amazon.com, where customers can order their branded backpacks and clothing items.