Amazon.com, Inc. was incorporated in Washington State in 1994 and re-incorporated in Delaware in 1996. The company's goal is to be the most customer-centric business on the planet, guided by principles that emphasize customer obsession, innovation, operational excellence and long-term thinking. Amazon.com operates through three divisions — North America, International and Amazon.com Web Services (AWS) — reflecting how it manages and evaluates its business performance. It serves a diverse customer base including consumers, sellers, developers, businesses, content creators, advertisers and employees. Through online and physical stores, Amazon.com offers a wide selection of products and services, develops and sells electronic devices such as Kindle, Fire TV and Echo, produces and distributes digital media, and offers subscription services including Amazon Prime. In addition, AWS provides a wide range of cloud-based computing, storage, artificial intelligence and analysis services to enterprises and institutions around the world. Amazon.com also supports content creators and advertisers through a platform that supports online publishing, sales and digital marketing.
