Ri Ri Zhu Holdings Limited was established on April 30, 2012 under the laws of the British Virgin Islands. The company was subsequently re-registered in the Cayman Islands on 10 November 2015 and deregistered in the British Virgin Islands on that date. The company is a leading content-driven (that is, using content to reach and attract target customers) consumer brand, providing simple and convenient instant hot, ready-to-cook and ready-to-eat products. The convenience of ready-to-eat prepared foods has reached unprecedented heights. They reduce the time and effort required to prepare a meal at home, while never compromising food safety, variety and taste. The company's brands and products promote healthier lifestyle choices to its millennial customer base. The company is also engaged in providing advertising services.