Stock Analysis | Hasbro Outlook - Mixed Technical Signals Amid Strong Fundamentals and Mixed Analyst Opinions

Market Snapshot

Headline Takeaway: Hasbro (HAS) is in a volatile technical environment with bearish signals dominating and an overall weak trend, but fundamentals show strength with an internal diagnostic score of 8.92.

News Highlights

• Amazon's New Product Innovation: Amazon (AMZN) has launched a new team called ZeroOne to invent brand-new consumer products. While not directly related to Hasbro, this signals an industry-wide shift toward innovation, which could put pressure on traditional toy and game companies like Hasbro to accelerate their product development.
• Meta's Military AI Partnership: Meta’s collaboration with Anduril to create AI-powered military products highlights continued growth in AI and tech. This could hint at broader tech sector momentum, but Hasbro, as a traditional consumer goods firm, may not benefit directly from this trend.
• UAE Initiative for Local Product Growth: The UAE has announced an initiative to support local product competitiveness through digital platforms. While not directly relevant to Hasbro, it signals global interest in promoting national brands, which could impact Hasbro’s international market strategy.

Analyst Views & Fundamentals

The recent analyst consensus for Hasbro is mixed, with a simple average rating of 4.33 and a performance-weighted rating of 3.33. The ratings are not consistent, with six different institutions offering three "Strong Buy," two "Buy," and one "Neutral" rating.

Analyst performance varies widely. Citigroup's James Hardiman has a perfect historical win rate of 100% with an average return of 9.10%, while DA Davidson's Keegan Cox has a 25% win rate with negative returns. Morgan Stanley's Megan Alexander has a more moderate 50% win rate with negative average returns of -2.14%.

Hasbro’s current stock price has risen by 5.90% over the last five days, but the market expects a relatively neutral outcome. This suggests a slight mismatch between the price trend and analyst sentiment.

Key fundamental values include:

• Net profit margin: 100.26% (model score: 2)
• Days sales outstanding: 78.90% (model score: 4.36)
• Net cash flow from operating activities / operating revenue: 11.21% (model score: 3.43)
• Price-to-earnings ratio: -10.79% (model score: 2.84)
• Accounts receivable turnover ratio: 2.28% (model score: 2.54)
• Net cash flow from operating activities / total liabilities: 0.04% (model score: 2.78)

These values reflect strong cash flow and low debt, but some indicators like the PE suggest potential overvaluation.

Money-Flow Trends

The latest fund-flow data shows Hasbro has a positive overall trend with an internal diagnostic score of 7.75. Large and extra-large institutional flows are positive, with inflow ratios at 49.05% and 54.63%, respectively. This indicates big money is still favoring Hasbro, though retail and small investor inflows remain mixed, with the small inflow ratio at 49.21% and the medium at 48.29%.

Overall, while there are signs of institutional confidence, retail investor sentiment is not as strong, highlighting a mixed market landscape for the stock.

Key Technical Signals

Hasbro’s technical indicators show a weak trend with bearish signals dominating. The key indicators include:

• Williams %R Overbought (internal diagnostic score: 6.53)
• RSI Overbought (score: 2.29)
• MACD Golden Cross (score: 3.94)

The WR Overbought has appeared frequently in the past five days, with the most recent occurrence on August 15, 2025. Similarly, RSI Overbought was triggered on August 15, suggesting the stock may be overbought and due for a correction. The MACD Golden Cross on August 13, 2025, indicates a potential short-term bullish trend, but it’s not enough to outweigh the bearish signals.

According to the key insights, the technical market is in a volatile state, with a weak trend and bearish dominance (2 vs. 0 bullish indicators). Investors should remain cautious and monitor any further divergence in the indicators.

Conclusion

Hasbro is showing strong fundamentals but faces a challenging technical environment with mixed signals and a weak overall trend. While institutional investors are showing confidence with inflows, retail investors remain cautious. The recent analyst ratings are also split, with a few bullish voices but a majority of conservative or neutral stances.

Actionable Takeaway: Consider waiting for a pull-back or clearer trend before entering a position. Keep an eye on the RSI Overbought and MACD Golden Cross signals, as they may offer key turning points in the near term.