Stock Analysis | Hasbro Outlook - A Cautious Technical Picture Amid Mixed Analyst Signals

Market Snapshot

Headline: Technical indicators are bearish and suggest caution, while fundamental metrics remain strong. The recent price of Hasbro (HAS) has dipped slightly by 0.42%, and the technical signals show a weak trend, indicating it may be best to avoid the stock for now.

News Highlights

• U.S. China Visa Policy Shift: U.S. Secretary of State Marco Rubio announced plans to revoke visas for Chinese students linked to the Chinese Communist Party or studying in critical fields. While not directly related to Hasbro, this policy could indirectly affect global student spending and thus toy and entertainment markets.
• ETF Industry Growth in Asia Pacific: ETFGI reported that assets invested in the ETF industry in the Asia Pacific (excluding Japan) hit a new record of $1.25 trillion by the end of April 2025. This could boost investor appetite for diversified stocks, though Hasbro's sector is more consumer-facing than ETF-focused.
• Amazon's New Product Innovation: Amazon (AMZN) has formed a new ZeroOne team to invent brand-new consumer products, which could increase competition in the toy and entertainment space. As a traditional toymaker, Hasbro may face challenges in this evolving market.

Analyst Views & Fundamentals

The recent analyst ratings for Hasbro are mixed, with three "Strong Buy," two "Buy," and one "Neutral" rating. The simple average rating score is 4.33, while the performance-weighted rating score is 3.33. These scores indicate some dispersion in the analyst community, with no strong consensus. Notably, the ratings do not align well with the recent price trend of a 0.42% drop, which suggests a possible disconnect between expectations and current market sentiment.

Fundamental Factors

Hasbro's internal diagnostic fundamental score is 8.43, reflecting strong financial health. Key factors include:

• Net assets per share growth rate (vs. beginning of year): -79.27% – Score: 1.00 (very weak)
• EV/EBIT: -20.03% – Score: 3.00 (moderate)
• Days sales outstanding: 78.90% – Score: 4.00 (positive)
• Quick ratio: 132.28% – Score: 3.00 (moderate)
• Net profit attributable to parent company shareholders / Net profit: 100.26% – Score: 2.00 (mildly negative)

While the quick ratio and days sales outstanding are in good shape, the net assets per share growth is a red flag. Overall, Hasbro shows strong operational cash flow and liquidity, but asset value is declining.

Money-Flow Trends

The fund-flow patterns for Hasbro are relatively positive. The overall inflow ratio is 51.74%, with extra-large and block investors showing inflows of 53.01% and 52.31% respectively. In contrast, smaller retail investors have been more cautious, with inflow ratios below 50%. This suggests that institutional money is still supporting the stock, while retail investors remain on the sidelines. The internal diagnostic fund-flow score is 7.58 (good), pointing to a generally favorable flow dynamic.

Key Technical Signals

Technically, the outlook for Hasbro is weak. The internal diagnostic technical score is 2.86, with two bearish signals and none bullish.

Indicator Breakdown

• WR Overbought: Score: 3.98 (neutral rise). This indicator has appeared multiple times in the past five days, suggesting a temporary overbought condition, though its predictive power is moderate with a historical win rate of 56.58% and average return of -1.00%.
• MACD Death Cross: Score: 1.74 (biased bearish). This is a strong bearish signal that appeared on August 29, with a poor historical win rate of 37.5% and average return of -24.00%. Its presence reinforces the weak trend.

Recent Indicators by Date

• August 26: WR Overbought
• August 27: WR Overbought
• August 28: WR Overbought
• August 29: MACD Death Cross

This pattern of repeated overbought conditions followed by a death cross suggests a potential exhaustion in the upward trend, and a risk of further declines.

Trend Quality

According to technical indicators, the overall trend is weak. With 2 bearish vs 0 bullish signals and no neutral indicators, the market appears to be in a phase of caution. Analysts suggest avoiding Hasbro for now, especially given the bearish momentum.

Conclusion

Hasbro presents a mixed picture. Fundamentally, the company has strong liquidity and solid operational performance, with an internal diagnostic fundamental score of 8.43. However, the technical outlook is bearish, highlighted by a 2.86 technical score and recent bearish signals like the MACD Death Cross.

Analysts are also divided, with a simple average rating of 4.33 and a performance-weighted score of 3.33. This suggests a lack of consensus and possible volatility ahead.

Actionable takeaway: Given the weak technical signals and mixed analyst sentiment, it may be wise to wait for a clearer trend or consider waiting for a pull-back before making a move. Investors should also keep a close eye on upcoming earnings reports and any product-related news that could affect Hasbro's market position.